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Happy 2nd Birthday Smart Bar! Grab a Slice, folks... Smart Bar just got Sprinkled!

Posted on 9th May 2019

Happy 2nd Birthday Smart Bar! Grab a Slice, folks... Smart Bar just got Sprinkled!

PhD Nutrition may well be arriving late to the Birthday (Cake) Party but, boy, do they know how to make an entrance!!

Rocking a gorgeous Homer Simpson-style pink sprinkled donut motif, the brand new PhD Nutrition Birthday Cake flavour Smart Bar has just landed in the Mix and, to save you the suspense, it's something of a mash-up masterpiece; part White Choc Blondie (our all-time PhD Smart Bar bestseller!), part Dark Choc Raspberry (haha...well, the sweet raspberry fondant filling, at least) and aalllll!!


Launched to celebrate the 2nd anniversary of the launch of the very popular Smart Bar, PhD have cherry-picked all the very best parts of the range, from the fabulous flavour, chocolate coating and sweet, sticky filling of the popular existing flavours mentioned earlier, the varied crunchy texture and the appetite-satisfying 64g form-factor (a few grams may not sound like much, but you notice the difference between these longer, triple-layer, tube-like bars and the Carb Killas and Barebells bars of this world), to the guilt-free low sugar, high protein indulgence, synonymous with these bars, that we all crave.

Bite into this showstopper and, beneath the white chocolate outer - boosted in this (celebratory) case by LOADS of diddy hundreds and thousands-style sweet sprinkles, that not only add to the #aesthetics of this sexy snack, but add some serious pockets of CrUNcH, unique to this bar!) - you'll find a soft vanilla centre, all coated in fruity, Jammy Dodger decadence; it looks great and tastes EVEN. BETTER (i've just accidentally eaten a bar and a half just penning this write-up!! #NoRegrets)

Is it sweet? Sure. Very. But it's all tastefully reined in by the _dark chocolate_ protein crunchies within (a bold choice in a Victoria Sponge-inspired bar like this!!) and the zingyness of the raspberry layer!


Fun, fruity and full of protein, grab a slice (or five) of this one, folks!! You'll gonna LOVE it! Happy Birthday, Smart Bar!!

And, as a heads-up, keep an eye on PhD and their Smart Bars...something new and unexpected on the horizon!! Watch this space!

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